Here is what Stuart Schuffman and I have in common: we went to the same college (go slugs), we both love Northern California, and we’re both…poor. The difference? Stuart Schuffman is the only person I know who makes being totally broke seem totally cool.

Focusing on San Francisco and New York, Stuart started with a self-made ‘zine and has grown himself an empire, all dedicated to survival in these expensive cities. His “Broke-Ass ” books, website, and IFC television show have collected a hearty following of under-earners.  When Stuart and I went to college, the dot-com bubble was still growing, the housing market was rising and rising, and tuition was still realistic.  Needless to say, the “Broke-Ass” demographic is currently growing.

Stuart has found an innovative way to capitalize on the reality of his own life and the lives of those around him.  His creativity has served him well;  whether you’re earning or not, there is something to be learned from his productivity.  I look forward to the day when I am no longer scraping by, collecting coupons, and budgeting pennies. In the meantime, I am grateful for inspiration from people around me like this guy.

see Broke-Ass Stuart’s list here. Read the article he wrote about his favorite childhood movies on his own site, “Broke-Ass Stuart’s Goddamn Website,” here.